Digiday Media Buying Summit

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2021 — March 10, Wednesday
09:00 PM - 10:00 PM

The Pressures of an Appropriate Ad Spend

As more brands move their agency capabilities in-house, the pressure is on to be more creative, efficient and genuine than ever before. After a year of moving faster than ever before, media buyers are taking a step back and recalibrating. What does that mean for the future of a media spend?

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